As far as blogging platforms go, I am a strong proponent of Wordpress (installed). It simply gives you as the serious business owner a lot more power and control over your blog as a marketing tool. To me the top reasons to use it over other, hosted solutions (especially the freebie ones) are the ability to:
- Access and maintain backups of your blog data and files.
- Host your blog within your existing domain for SEO power.
- Use a myriad of plugins to enhance your blog capabilities (though I do believe in choosing consciously and wisely).
- Customize to your heart’s content for consistent branding.
Recently I had the honor and privilege of migrating a client, colleague, and friend’s blog from Blogger to Wordpress. It was a resounding success.
Karyn Greenstreet who is a small business expert I greatly admire had been blogging for a few years but wanted to get more control over her Passion for Business Blog for the reasons I spoke of above. So, I got to work giving her blog a new home and helping the old content move in and set itself up in its new home. Here’s a screenshot of her blog in its new home:
Her branding and strategies were already solidified. My job was more tactical than it often is when I work with clients. That being said, it was important to ensure all the old content of 400+ posts and comments made the trip to the new home intact. I ran into a few snags in the process, but overall it went extremely smoothly. My message to you is — if you’re thinking of migrating to Wordpress it is worth the time, investment, and effort.
Not sure if migrating is for you? Or, know you want to migrate but don’t know how to get started? Contact me and I’m happy to chat with you and co-create a plan that works best for you and your business.
Read Some Related Articles...
Are You Backing Up Your Wordpress Blog? Migrating Your Website to a New Hosting Company To Upgrade or Not to Upgrade, That is the Question
August 7th, 2008 at 2:30 pm
As the owner of this blog, I can attest that Paula did, indeed, make the transition seamless. Sure there were technical difficulties that she had to investigate, but WordPress made it relatively easy to import all my old Blogger posts, comments and categories.
In the process of transitioning to a WordPress blogging platform, I was able to ask Paula to make changes and tweaks to the new blog so that my brand and message was carried through. The old blog on Blogger was “just okay” but nothing to write home to Mother about. The new blog on WordPress really shines. Thanks a million, Paula!