Designing your website is a strategic undertaking. To be successful you want to begin with the end in mind. The site map is a tool that will help you do that. The benefits of taking the extra time up front to complete this task will include:
- More effective website
- Reduced costs in the long run
- More ROI on your website investment because you can build on this strong foundation over time
Recently I had the pleasure of presenting “Web 101″ with my colleague Chanin Walsh of Brown Dog Design for the Bucks County Network Now group. We often collaborate on the branding and creation of websites and this was our first chance to co-present at an event like this.
Chanin created the standout handouts and covered the topic of branding your business. I talked about planning your website and implementing your online marketing strategies. We then both presented ways you can save money when you work with a web team like ours.
I want to share with you a 6+ minute audio snippet from that talk. It focuses on the importance of the site map. If you’re not sure what a site map looks like — here’s a picture of what one looks like (click to enlarge the image).
It is a generic map, but gives you a sense that it is a visual representation of what you want to say and do with your website.
Now — listen to the audio clip and learn more about the site map and how to plan your website.
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