Paula G. Web Design

This sounds like a simple question, right? I mean everyone has a website these days and it is almost required to have some sort of Internet presence even if you are a brick and mortar company so people can find you when they do local searches on Google and other search engines. Yet I am always surprised how many people come to me wanting a website but can’t answer the question “Why do you want a website and what do you want it to do for you and your business?”

Can you answer that question?

The truth is there are many different reasons to want a website and the sky is the limit with the funky things you can do with technology to make the web work for you. However, if you don’t have a clear idea of what you want and how that integrates with your overall marketing strategy you could be in for a rocky road of paying too much for stuff you don’t need or building a site on a shaky foundation.

Ask yourself some of these key questions before you get started:

• Why do I want a website?
• What do I want a website to do for me?
• How does my website integrate with my overall marketing strategy for my business? (and if you don’t have an overall marketing strategy - consider taking this course . I did and it made a WORLD of difference.)
• Do I want to capture prospects’ email addresses by offering a newsletter or freebie?
• Do I want to sell products online?
• Am I committed to keeping the website fresh with updated content and investing the time and money to do so? (the web is not a once and done project)
• What do I want people to know about me and my business?
• What is my overall budget in terms of time and money to devote to the website project?

These are just a few of the big picture questions you need to consider before jumping into a website project whether creating one from scratch or doing an overhaul of an existing one.

If you want to delve deeper into questions worth considering before getting started - download my Free Website Planner Guide.

And, if you REALLY want to plan out your website and create one that grabs attention and gets results, consider taking Karyn Greenstreet’s class “Creating Small Business Websites that Grab Attention”. I can honestly tell you that even after having 10 years of web design and development experience I took her class and learned a TON. It is THAT good.

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